Canadian eco-consulting firm Terra Choice set out seven criteria for greenwashing: [hiding conflicting effects / insufficient evidence / ambiguous claims / unrelated claims / lies / justification of harmful products / inappropriate certification labels].The car, which was touted as Clean Diesel, was also planted with software that controls the amount of emissions. (Source: Namuwiki)4. Coca-Cola As a sponsor of the COP27 Convention on Climate Change (COP27), held in November 2022, Coca-Cola has been criticized for acting eco-friendly only through marketing to hide their environmental destruction activities. Coca-Cola has an annual output of 120 billion units. Environmental groups such as Greenpeace argued, “The purpose of the event is to sponsor COP27 without being able to explain how Coca-Cola, which produces the world’s largest amount of plastic, will neither end plastic production nor solve the climate problem.” In addition, while Coca-Cola and other global companies claim that plastic packaging is eco-friendly, they point out that it is difficult to recycle or cannot recycle at all, and uses only a small amount of marine plastic. Related article: https://www.yna.co.kr/view/AKR20220630145500009?input=1195mIt can be said that we have been subjected to many examples of greenwashing by many companies to the extent that we can say that we were deceived in our daily lives. Time is ticking by, and the temperature of the earth keeps rising and it’s getting hotter. Reviving and protecting the environment is not about ‘someone else’s going to do it’, but about ‘doing it first’ as a whole. We are citizens of the earth. Thank you[Source] Namuwiki, Wikipedia, Naver Image, Yonhap News, Money S ReportSource: Naver Images”Coca-Cola, I heard you use ‘eco-friendly containers’…”Main culprit of plastic pollution” | Reporter Kim Ji-yeon of Yonhap News (Seoul = Yonhap News) = Claims that plastic packaging made by global companies such as Coca-Cola is eco-friendly mean that the substance is insufficient or exaggerated…www.yna.co.krSource: Yonhap News AgencyHello! We are the Global Citizens’ Union!Air conditioning companies advertising “the planet is getting cooler” while deepening the urban heat island phenomenon, and companies promoting them as if they are participating in environmental protection policies while reducing the cost of developing alternative energy are examples. Let’s find out more about the greenwashing controversy below!1. Apple has stopped providing chargers and wired earphones since the 2020 Iphone 12 series. In order to reflect the criticism that the 5W charger that was previously included was not as good as the one that was not used, the company removed the charger, and the justification for “environmental protection” was given as “environmental protection.”
